AB Supermarkets / CSR program explainer video

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The brief:
“Create an explainer video that will inform our associates, managers and employees about our central nationwide CSR campaign.“

Our solution:
This video was part of the communication pack for the very successful "52 weeks" CSR program and it was easy for us to implement its guidelines. Using friendly graphics and animations, we narrated the story so far. Our aim: to inspire everyone involved in the project, as well as update the parent company’s shareholders abroad.

Ad agency: Sprint
Sound design: Musou Productions
Voiceover: Sol Saltiel