Alpha Bank / Virtual Reality experience

Note: To watch this 360° video, you need the latest version of Chrome, Opera, Firefox or Internet Explorer on your computer. On mobile devices, use the latest version of the free YouTube app for Android or iOS. For an immersive experience, you can even watch it with Google Cardboard or any other VR headset.

Share Project :


The brief:
“Create a unique VR experience to promote my Alpha wallet, a new mobile payment app.“

Our solution:
Alpha Bank is the main sponsor of TEDx Academy and every year participates as a key proponent of the latest developments in the field of electronic banking with Concept Space, a kiosk that draws a large number of participants, setting a high bar for creative content creation.
The bank’s concept for the TEDx 2016 event was “Reimagine payments”, a motto which gave us a great opportunity to think outside the box. We combined live video and 3D animation to design and develop a sophisticated Virtual Reality experience, an immersive dreamy journey into the brand new world of digital payments.
The experience was viewed using Google Cardboard and it was met with so many enthusiastic responses that led to its immediate release on YouTube and Facebook as well.

Ad agency: Tribal Worldwide
Design & direction: Within