Audi / Digital & interactive content

Share Project :

The brief:
“Create audiovisual and interactive content for the Audi A1 launch event in the Greek market.“

Our solution:
This was a complex project because Audi had already created AreA1, an exceptional launch event stand which was set in many different European cities and now it was about to come to Athens. We strictly followed the brand guidelines and we created some imaginative installations that would fit well with the overall concept: 3D mapping, holographic projections, digital signage and an interactive racing game. Combined with various events held by other teams, success and publicity was great. The event lasted for an entire month.

Ad agency: Producta Direct
Creative direction: John Vamvouras
Interactive applications: Ivan Stefanovic