CIC / Presentation video

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The brief:
“Present our story in a super 'sexy' way, introduce our extraordinary team of people that work across many markets and share our amazing results.“

Our solution:
Consumer Interaction Center (CIC) is focusing on social media interactions with Coca-Cola consumers. We were asked to show that CIC team are the crème de la crème of social, position themselves as innovators in the company and industry and present in a clear and easy to understand way what they have achieved the last 2 years. The challenge was that as far as content was concerned we had only screenshots and data, so we needed to create something that would rock big time using these elements. We had to think bold and dynamic, as we didn’t want another presentation turned into video, but something interesting, inspiring, engaging, memorable.

Ad agency: My Spectrum
Cinematography: Sergio Kotsovoulos
Sound design: Manolis Kaparakis