“We want to transfer the hard-copied brochures of our products to a tablet platform, so our medical sales representatives can make presentations easily from their iPad, wherever they are.“
We realized that the target audience of these presentations are hospital doctors with hard specialties, having little or no time to spare on new information. So we had to rely on three basic principles which we successfully used throughout: 1. simple and clarified navigation, so the presenter can easily apply “micro strategy” and select specific content according to each doctor’s interest, 2. brief and quick animations of the characteristics of each product so they can be easily understood, 3. offline access to all presentations so they can be launched without any need of an internet connection.
Ad agency: Sprint
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