“We need a solid concept for our annual kickoff event, which will inspire and motivate around 2000 attendees.“
Our cooperation with this specific client was based on mutual trust. The system that we followed is this: for two weeks prior to the event, we literally locked ourselves in a meeting room along with their executives and, through brainstorming, together we designed the strategy. The concept, the key visuals, the content and all the dynamic presentations successfully conveyed last year’s results and also next year’s trade policy.
Creative direction & set design: John Vamvouras
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