Grecotel Hotels & Resorts / Promotional video

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The brief:
“We have a promotional video of our hotels along with a voice-over narration, but we want to improve it and make it more effective.“

Our solution:
Our approach was minimal and symbolic. First of all we muted the voice-over, which along with the fast-paced editing was confusing to the viewer. Then we proposed a series of power words in order to grab the viewer’s attention. And we created a smart animation with simple but glamorous graphic elements, integrating them to stand out at the right times.

Video production: PickCodes