International Organization For Migration / TV spot

Share Project :

The brief:
“Develop a TV spot which will be directed to immigrants from various countries, informing them about a program of voluntary return, by which they can return to their countries of origin with safety and dignity.“

Our solution:
This spot was directed to people of different nationalities and cultures, so we had to be really cautious in the storytelling, in order to respect as well as include them all. With our lead being the main concept, we came up with -the passport of an immigrant-, we created a series of illustrations, which we later brought to life with 3D animation. This technique gave us the flexibility to quickly work on the numerous changes that we knew would follow, and at the same time to successfully convey the message of such a sensitive social project.

3D animation: Mady Ntasiakli
Voiceover: Lefteris Samson