OTE Group / Sustainability 2016 video

Share Project :

The brief:
“Create & produce a video story to convey and promote the concept and principles of our sustainability report.“

Our solution:
In 2016, OTE Group continued its sustainability actions, further enhancing its positive impact on the economy, the society and the environment. Our creative device was the ecosystem of smart devices that are part of our life: smartphones, tablets, laptops, smart TVs, on which people browse through social media channels and search using keywords that represent the sections of the CSR report. The search results show photos and videos of each action. But, next to the familiar “post” and “share” buttons, there’s also something that makes all those pieces of information stand out: the “CARE” button. By clicking or touching it, people can watch how OTE Group is creating a better world through technology and innovation.

(visit the Sustainability Report website here) Project management, web design & development: My Spectrum