“Create an animated video using a cartoon character to inform staff about our digital awareness.“
Talos the robot is a cartoon character created by the agency in order to introduce the digital awareness of Takeda -a leading multinational pharmaceutical company- and its benefits to stakeholders. We were asked to animate the character in a way that it would convey the main message in a fun but not tacky way. The entire Talos project won the Employee Marketing Communications award at the Marketing Excellence Awards 2017.
Ad agency & illustrations: Sprint
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