Toyota / Digital signage for iQ popup store

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The brief:
“Design visual content for a groundbreaking pre-launch event of the new Toyota model in the center of Athens.“

Our solution:
This was a collective project by several different teams. The client had already accepted the ad agency's main idea of creating a popup concept store during the Christmas season in Kolonaki, one of the most exclusive shopping districts in Athens. Getting our hands on a series of incredible visuals from Toyota, we had no trouble creating effective animated digital signage loops for single and multi-screens.

Ad agency: Tribal Worldwide