“We want to transfer our Social Responsibility Report into digital platforms.”
There was the original print version, which we dynamically transformed into an iPad & Android app, and we also created a browser-based version. In addition to the content, Unilever wanted to promote its digital principles: "be human, be real, be connected and don’t forget to have fun!". We’re talking 100% digital publishing strategy here, and we take pride and pleasure in the fact that we produced all content in-house.
The app we created carried the clear and consistent voice of Unilever to its audience: human, open, connected, entrepreneurial, optimistic, fun, authentic, collaborative, fresh, serious, but never heavy-handed.
(Read more details here)
Ad agency: Sprint
Cinematography: Sergio Kotsovoulos
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