“Within the new media profile we are building, we want to create an online medium featuring topics regarding our company but also health in general.“
The first step was to create an email newsletter and send it out every month. This wasn’t enough for us though, so in the meantime -and mainly because throughout the year many interesting topics come up-, we designed and pitched a digital magazine with rich multimedia content. The target audience (newsletter subscribers) was very wide, so we chose to build this magazine as an online, browser-based publication.
- Share Project :