Elpen Pharmaceuticals / Online corporate magazine

Share Project :

The brief:
“Within the new media profile we are building, we want to create an online medium featuring topics regarding our company but also health in general.“

Our solution:
The first step was to create an email newsletter and send it out every month. This wasn’t enough for us though, so in the meantime -and mainly because throughout the year many interesting topics come up-, we designed and pitched a digital magazine with rich multimedia content. The target audience (newsletter subscribers) was very wide, so we chose to build this magazine as an online, browser-based publication.