OTE Group / Explainer video

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The brief:
“Create & produce an explainer video for the simplification of our processes in a fresh, creative and friendly way.“

Our solution:
For this spec work we teamed up with one of the best graphic design & illustration teams in Greece. A lot of planning ahead was required, as well as a strategy for conveying an extremely complex series of processes. The target audience were thousands of OTE Group employees, so we needed to create a visual identity and clear messaging. On top of the animated graphics we needed the human interaction element in a friendly face so we collaborated with Alina Kotsovoulou, a famous Greek actress with a distinctive personal style, popular for her quick wit, intelligent sense of humor and a unique ability to dig deep emotionally.

Ad agency: My Spectrum
Art direction, graphic design & illustrations: The Comeback