Takeda Pharmaceuticals / Intranet video

Share Project :

The brief:
“Create an animated video using a cartoon character to inform staff about our digital awareness.“

Our solution:
Talos the robot is a cartoon character created by the agency in order to introduce the digital awareness of Takeda -a leading multinational pharmaceutical company- and its benefits to stakeholders. We were asked to animate the character in a way that it would convey the main message in a fun but not tacky way. The entire Talos project won the Employee Marketing Communications award at the Marketing Excellence Awards 2017.

Ad agency & illustrations: Sprint